PAKISTAN AIR LINES (PIA) – A CASE STUDY

Abstract

Pakistan International Airlines (PIA), established in 1955, after witnessing the days of glory has declined to the highest loss-making enterprise in Pakistan. Its global footprint and reputation are at a loss with every passing day. PIA faces challenges not only on international fronts but also with local airlines on various routes to the Middle East. The current state of affairs cannot be attributed to one factor but rather a multitude of factors primarily from operational mismanagement and lack of accountability to the adverse impact of policies. This paper highlights the commercial aviation environment and trends, factors of success to present times of downfall, emphasizing the contributing factors.  This paper also focuses on strategies and efforts that can be made to ensure the resolution of present PIA issues and reconstruct the breakages that made the successful airline go to the verge of doom. The qualitative paper in nature is primarily based on unstructured interviews of different management tiers of PIA, Pakistan Civil Aviation Authority (PCAA), Aviation Division, professionals from the aviation industry and union representatives.