Faiza Malik, and Umar Iftikhar Malik. “FACTORS EFFECTING BRAND LOVE: MEDIATING ROLE OF BRAND UNIQUENESS AND MODERATING ROLE OF PRODUCT INVOLVEMENT”. ISSRA Papers 11, no. II (December 31, 2019): 83–106. Accessed January 31, 2025. https://issrapapers.ndu.edu.pk/site/article/view/24.