Faiza Malik and Umar Iftikhar Malik (2019) “FACTORS EFFECTING BRAND LOVE: MEDIATING ROLE OF BRAND UNIQUENESS AND MODERATING ROLE OF PRODUCT INVOLVEMENT”, ISSRA Papers, 11(II), pp. 83–106. Available at: https://issrapapers.ndu.edu.pk/site/article/view/24 (Accessed: 31 January 2025).