FAIZA MALIK; UMAR IFTIKHAR MALIK. FACTORS EFFECTING BRAND LOVE: MEDIATING ROLE OF BRAND UNIQUENESS AND MODERATING ROLE OF PRODUCT INVOLVEMENT. ISSRA Papers, [S. l.], v. 11, n. II, p. 83–106, 2019. Disponível em: https://issrapapers.ndu.edu.pk/site/article/view/24. Acesso em: 31 jan. 2025.